The South Avenue is an archetypal galleria, similar in scale to the great retail arcades of Europe. Recently redesigned by Gabellini Sheppard Associates, the South Avenue is characterized by spatial clarity, a strong sense of place, and a refreshing new environment filled with light and crystal.
A phased construction schedule allowed the renovation to proceed with no interruption of commercial activity. Now, the retail brand identities of the South Avenue are unified within a luminous environment of new marble and ceramic surfaces, in a rich, tactile material palette of light beige, cream, and taupe. Polished surfaces are juxtaposed with matte—the painted columns and Botticino marble bases, the opalescent silk mirror panels and timeless, custom-designed floor pattern, achieved with an interplay of matte and polished ceramic tile—and Swarovski crystal light sculptures. The refined, contemporary furnishings lend a sense of comfort and ease, where guests can relax amidst the ever-changing theater of goods.