Project Overview

Gabellini Sheppard masterfully developed David Yurman's NewYork City flagship store, an award-winning expression of the studio’s approachto luxury retail design and flagship store architecture.

Gabellini Sheppard was commissioned todesign the three-tier 57^th Street store to celebrate the house ofYurman’s unique heritage while marking the brand’s evolution under theleadership of recently appointed Chief Creative Officer, Evan Yurman.Showcasing the latest jeweler’s latest collections, the interior portrays thebrand’s values of elevated craftsmanship, honesty of materials, and innovation indesign while evoking intrinsic values of American modernity, warmth andelegance. From its rose gold embellished entrance to its grand triple heightatrium, the space guides guests through an intimately personal boutiqueexperience set within an impressive 4,000 square foot flagship setting.

Design Concept

Upon entering the store from 57th Street, visitors aregreeted by a soaring façade adorned with limestone, fluted granite, and amonolithic rose gold cross piece. This grand entrance, inspired by thearchitecture of the theater, sets the stage for a retail experience thatunfolds like a performance. Inside, the interior design strikes a balancebetween warmth and subtle Brutalist elements, combining masculine and feminineenergies through carefully selected forms and materials. Silver nickel and rosegold finishes enhance the display of exquisite jewelry, while marble andgranite contribute to the luxurious texture and finish palette. By thoughtfullyintegrating these key elements, Gabellini Sheppard’s fashion brand interiordesign approach translates David Yurman’s material vocabulary and designsensibility into an immersive spatial experience.

Flexible Display Systems

Flexibility is a key consideration in the store's design,allowing for future adaptations to support evolving product lines and marketingneeds. Backlit floating-panel wall systems can be easily transformed toshowcase different materials, while display fixtures can be rearranged toaccommodate captivating advertising campaigns.

Craftsmanship

The attention to detail extends to the floors and ceilings,with a custom geometric pattern of marble and limestone on the main floor,complemented by thick Dinesen oak planks on the upper levels. The oak ceilingfeatures a concentric design of overlapping planks, adding texture and creatinga sense of familiarity with the brand's heritage while embracing a newdirection. The grand staircase serves as a highlight, featuring uniquetreatments of wood, stone, and glass. Textured Serizzio Formazza granite slabs,sculpted French oak, and crystal glass guardrails ascend in tactile andtextured sophistication, creating a captivating axis within the store.

Custom Furnishings

Gabellini Sheppard also crafted custom furnishings,including a sculptural presentation table in the VIP room made of silvertravertine with a nickel silver base. On the men's floor, a similarly designedtable with a darkened nickel silver base and thick cork top complements themasculine-themed items on display.

Recognition

This project garnered industry recognition, including the2021 Interior Design Best of Year Award in the Small Retail category and theesteemed Architecture Masterprize.

Photography by Paul Warchol.

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